Privacy Policy

Last updated: December 22, 2025

This Privacy Policy describes our policies and procedures regarding the collection, use, and disclosure of your information when you use our website. It also explains your privacy rights and how applicable laws protect you.

We use your personal data to provide and improve our services. By using the website, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

Words with capitalized initial letters have meanings defined below. These definitions apply regardless of whether the terms appear in singular or plural.

Definitions

Account: A unique account created for you to access certain features or services.
Company (“we,” “us,” or “our”): Auction Traction, 2065 10th Ave., Chetek, WI 54728.
Cookies: Small files placed on your device that store information about your browsing activity.
Country: United States.
Device: Any device capable of accessing the website, such as a computer, smartphone, or tablet.
Personal Data: Any information that relates to an identified or identifiable individual.
Service: The website operated by Auction Traction.
Service Provider: A third party that processes data on behalf of the Company.
Usage Data: Data collected automatically when using the website.
Website: The Auction Traction website.
You: The individual accessing or using the website, or the legal entity on whose behalf the website is accessed.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

We may collect personally identifiable information, including but not limited to:

Name
Email address
Phone number
City, State, ZIP code
Any other information you voluntarily submit through website forms

This information may be collected through forms on our website, including Contact Us, Equipment or Asset Valuation Requests, and Email List Sign-Up forms.

Usage Data

Usage Data is collected automatically when you use the website and may include:

IP address
Browser type and version
Pages visited
Date and time of visits
Time spent on pages
Device identifiers and diagnostic data

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to monitor activity on our website and improve functionality. You may set your browser to refuse cookies; however, some features of the website may not function properly as a result.

Types of Cookies We Use

Essential Cookies: Necessary for website functionality
Preference Cookies: Remember user preferences
Analytics Cookies: Help us understand website traffic and performance

Use of Your Personal Data

We use your personal data for the following purposes:

To provide and maintain our website and services
To respond to inquiries or requests submitted through website forms
To provide auction-related services, including asset and equipment valuations
To manage email list subscriptions
To send information about upcoming auctions, listings, and company updates
To analyze website usage and improve functionality
To comply with legal obligations

We do not sell or rent your personal data to third parties.

Email Communications & Mailing List

By joining our email list, you consent to receive occasional emails regarding:

Upcoming auctions and events
Real estate or asset listings
Company news and service updates

You may unsubscribe at any time by clicking the “unsubscribe” link included in our emails or by contacting us directly at jeff@auctiontraction.com.

We use third-party email service providers that comply with applicable privacy laws and do not share your information outside of those platforms.

Retention of Your Personal Data

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Usage Data is generally retained for a shorter duration unless needed for security or analytics purposes.

Your Data Protection Rights

Depending on your location, you may have the right to:

Access the personal data we hold about you
Request correction or deletion of your data
Object to or restrict certain processing activities
Request a copy of your data in a portable format

To exercise these rights, please contact us at jeff@auctiontraction.com.

Data Transfers

Your information may be processed or stored outside of your state or jurisdiction. We take reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy.

Security of Your Personal Data

We use commercially reasonable safeguards to protect your personal data. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal data from children. If we become aware that personal data has been collected from a child without parental consent, we will take steps to delete that information.

Links to Other Websites

Our website may contain links to third-party websites, including external auction platforms or real estate listing sites. We are not responsible for the content or privacy practices of those websites.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy from time to time.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

Auction Traction
2065 10th Ave.
Chetek, WI 54728
Phone: (715) 642-3238
Email: jeff@auctiontraction.com
Attn: Jeff Mueller